The 3 R’s to Habit Forming Products

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Fabletics.com sells workout outfits, with new styles coming out on the first of every month.

Netflix has fulfilled in us the need to binge watch entire tv show seasons on the weekends.

A stop at Tim Hortons is a morning ritual on your daily commute to work.

As you can guess, these brands have high customer lifetime values, therefore, they can project high profits every quarter. They have essentially created habit forming products that increase the likelihood and frequency of purchase.

There are a variety of factors that can help in creating habit forming products and services, here are a few to consider:

  • Create a Ritual
  • Repetition in Product/Service Offering
  • Being Relentless

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