I’ve spoken at length about scheduling, Instagram, Pinterest and Tumblr. I even touched on Google plus. Yet, you may have noticed that I haven’t reviewed Twitter and Facebook. It’s because I find that usually, all original content that is produced on WordPress, Instagram and Youtube/vimeo ends up on Facebook and Twitter.
At the very least, if you feel that social media makes sense for your business, then you should be on Google plus because its good for SEO and your Google search rank. Facebook is also an obvious choice with 1 billion people on it and/or Twitter with 500M. Then, if you’re feeling adventurous, you can build on top of that with something complimentary. If you only want to deal with the big 3 or just one then you can definitely stick to third party links and creating interesting discussions around cool content you find on the web. You can certainly post your original content directly to any of the three and share across. This is all based on how much time you’re willing to put into social media based on your target market habits and your budget.
I created the chart below to showcase how to share content across all the networks I have discussed. For blogging, video and related media, I tend to post to everywhere and sometimes even make a separate image with text for Instagram and Pinterest to promote it. You’ll notice that for Instagram (sometimes, video), I don’t usually post anywhere else but Facebook and Twitter, but this is purely based on the quality and relevance to the particular social media outlet.
So when you have original content or something you want to share, I recommend sharing it everywhere on the same day based on times that make sense for each network. Timings are something you’ll have to test.
For example, let’s say I have a new blog post. When I publish it, I’ll queue it on Twitter, Facebook, and Tumblr, then post it manually on Google plus. Then, I’ll either create a specific text in image photo for Pinterest or post whatever image is on the blog post to Pinterest. Instagram is optional as it depends on if there is any original photos I could take that relate to the blog. Since you can’t publish links in Instagram, you will have to use text in image to convey the message of the published blog post.
What social networks do you use for your business? Do you publish original content to all at the same time?